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Ronald E. Harrison Award Winner YUM! Brands, Inc.

1302-yum-brands-webYUM! Brands, Inc. 

This award was created to recognize organizations or individuals who have made significant contributions to minorities in franchising either within their franchise organization or within the franchise community. This award is open to any organization or individual from an IFA-member company. Ronald E. Harrison, CFE, retired PepsiCo senior vice president, IFA past chairman and former chairman of the IFA Diversity Institute Board of Directors, was the first recipient of this award, which was subsequently named in his honor.

Yum! Brands, Inc., based in Louisville, Ky., is the world’s largest restaurant company in terms of system units with more than 38,000 KFC, Pizza Hut and Taco Bell restaurants in over 120 countries and 1.4 million associates. Yum! is ranked #213 on the Fortune 500 list, with revenues of more than $12 billion in 2011. Outside the United States in 2011, the Yum! Brands system opened approximately four new restaurants each day of the year, making it a leader in international retail development.

Diversity is an organizational priority at Yum! Brands. Yum! believes that the more its work force, franchisees and suppliers reflect the global marketplace in which it operates, the more it will be able to satisfy its customers. One of the company’s founding How We Win Together principles–Believe in All People–underscores the importance of actively seeking diversity in others, believing everyone has the potential to make a difference, and coaching and supporting every individual to grow to his full capacity.

Yum! Brands’ commitment to diversity begins at the top. Chairman and CEO David Novak personally reviews diversity progress throughout the year to identify and accelerate development of next generation talent at every managerial level. More than 50 percent of Yum!’s U.S. workforce are minorities, as well as more than 50 percent of the company’s new hires. Yum! is increasing the representation of African Americans, Hispanics and women among its key talent and growing the pipeline of diversity in its mid-level manager ranks. In addition, all of its brands have leadership initiatives focused on high-potential diverse talent, and all leaders serve as mentors.

Yum!’s strategy for leveraging diversity includes franchising and supplier diversity. Yum! supports minority entrepreneurship through its sponsorship of the National Minority Supplier Development Council, Women’s Business Enterprise National Council, U.S. Pan Asian American Chamber of Commerce and is a founding member of IFA’s Diversity Institute. In addition, the company has demonstrated its commitment to diversity by refranchising hundreds of restaurants to minority franchisees over the last few years.

Yum!’s diversity strategy also includes employment, leadership development and community involvement. More than 25 percent of the company’s annual corporate giving goes to support predominantly minority communities. Each year, Yum! partners with its multicultural customers through high-impact programs like: KFC Pride 360°, LULAC and Organization of Chinese Americans (OCA) National Young Professional and Youth and College Programs, creation of the Poder Magazine Hispana Leadership Summit, and a strategic partnership with National Urban League’s Young Professionals, among others. In addition, Yum! is a founding member and supports organizations such as the Women’s Foodservice Forum and the Multicultural Foodservice and Hospitality Alliance to help grow diverse, emerging leaders in the restaurant industry.

For the past several years, Yum! Brands has been recognized for its commitment to diversity and inclusion. The company has been named one of Fortune Magazine’s “Top 50 Employers for Minorities” and “Top 50 Employers for Women,” one of Black Enterprise’s “40 Best Companies for Diversity” for seven consecutive years, one of Hispanic Magazine’s “Corporate 100 Companies Providing Opportunities for Hispanics,” one of Hispanic Enterprise Magazine’s “Top 50 Corporations for Supplier Diversity,” one of Corporate Responsibility Officer magazine’s “100 Best Corporate Citizens” and by Businessweek as one of the “Top 15 Companies for In-Kind Corporate Philanthropy.” ⎯

Special Thanks to the 2012 Ronald E. Harrison Award Sponsor 

This award was created to recognize IFA member organizations and or individuals who have made significant contributions to minorities in franchising either within their franchise organization or within the franchise community. Ronald E. Harrison, CFE, IFA past chairman and former chairman of the IFA Diversity Institute Board of Directors, was the first recipient of this award, which was subsequently named in his honor. PepsiCo is a world leader in convenient snacks, foods and beverages with brands available in nearly 200 countries and territories. PepsiCo is committed to leaving a positive imprint on society, delivering “Performance with Purpose.” To truly understand the needs of its customers and consumers—and succeed in the marketplace—PepsiCo is committed to reflecting that diversity within its employees, suppliers and in everything they do. Early in its history—as far back as the 1940s—Pepsi-Cola recognized the importance of diversity. Pepsi pioneered targeted marketing and national lifestyle advertising featuring minorities. Since then they have partnered with many groups to create programs that contribute to under-represented communities and continue to develop products that are purchased and enjoyed by all groups of consumers. PepsiCo Foodservice is honored to sponsor IFA’s Ronald E. Harrison Award. Harrison began his career at Pepsi in the 1960s and retired in 2004 as PepsiCo’s senior vice president of global diversity and community affairs. PepsiCo Foodservice is represented at IFA by Doug Allison, vice president, industry relations & communication.

 

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