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Professional Athlete Advocacy Group Offers New Member Enrollment

Athlete-franchisee development and empowerment organization continues its advocacy mission

The Professional Athlete Franchise Initiative, a member-based program run under the guidance and direction of the International Franchise Association, is now accepting applications for general membership. PAFI connects the professional-athlete community to the franchise community through education, research and interaction. PAFI’s mission is simple − advocate the value of the franchise industry to the professional-athlete community while also advocating the value of the athlete community to the franchise industry. Since its inception, PAFI has strived to become the hub for athlete-franchisee development and empowerment.

PAFI fulfills its mission by partnering with stakeholders in the professional sports and franchise communities to build education-based programming for professional athletes interested in learning about business-format franchising, as well as franchisors and suppliers interested in discovering ways to open doors to this niche audience.

Powered by approximately 50 franchisors and partners − including such companies as 7-Eleven, Carl’s Jr./Hardee’s, Dunkin’ Brands, Gold’s Gym, Huddle House, The Little Gym, Sport Clips, Tilted Kilt and Zaxby’s − PAFI has established itself as the leading organization for professional athletes interested in learning about the franchise industry.

Enrollment Kick Off

New member enrollment kicked off Dec. 2, 2013 as PAFI celebrated three years of successful growth and development. Members are granted access to a series of programs and communications meant to advocate, educate and develop the professional athletes’ understanding of the franchise model.

New members have four options when considering how to define their participation in PAFI: Basic, Gold, Platinum and Diamond Membership. Basic membership gives your brand access to all of PAFI’s programs, as well as affiliation with the initiative. This membership category offers minimal exposure on our website and in our publications. For members who want to gain greater exposure and engagement, PAFI has created three membership levels for premium involvement.

Membership has Advantages, Benefits

PAFI members enjoy the following advantages and benefits:

  • Top of mind positioning with participating athletes.
  • Individual relationships with potential and current athlete-franchisees.
  • Overall heightened relationship with the professional athlete community.

Members also gain access to PAFI’s suite of events, programs and publications, including:

  • The Annual Franchise Summit
  • The Franchise Expo
  • Playbook Magazine
  • PAFI Press
  • Certified Athlete Franchisee Program
  • PAFI Athlete-Franchisee Boot Camps and Outreach Events
Michael Stone is CEO of Coliseum Enterprises, the founder of the Professional Athlete Franchise Initiative and a former NFL player.

Michael Stone is CEO of Coliseum Enterprises, the founder of the Professional Athlete Franchise Initiative and a former NFL player.

The organization’s reach extends across all major sporting leagues. Our events and workshops have been attended by current and former athletes from the National Football League, National Basketball Association, National Hockey League and Major League Baseball.

PAFI athlete participants have joined such IFA member brands as Bojangles’, East Coast Wings & Grill, IHOP, Jamba Juice, Jersey Mike’s Subs, Massage Envy, Retro Fitness and ZIPS Dry Cleaners. Our success stories don’t stop there. PAFI has also garnered accolades and media attention from Black Enterprise, CNBC, Entrepreneur, ESPN, Forbes, Franchise Times and QSR for its commitment to athlete education and franchise industry advocacy.

Michael Stone is CEO of Coliseum Enterprises, the founder of the Professional Athlete Franchise Initiative and a former NFL player. To learn more about PAFI and its programs, visit, email or call 404-287-0192. Find him at via the directory.

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