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New York City Embraces the International Franchise Expo

Twelve months in the making, a brand new city and venue, and exciting new partnerships. That’s just a small part of the recipe that came together to serve up the biggest International Franchise Expo in years. The International Franchise Association and MFV Expositions welcomed more than 330 exhibitors and 14,313 visitors to the Javits Center in New York City, June 15-17. Following 20 years in Washington, D.C., the nation’s largest franchise event landed in the center of the business world for three days of lead generation, education and networking.
The IFE hosted more than 100 first-time exhibitors, illustrating the appeal of the N.Y. metropolitan area. As one would expect, countless concepts that consistently exhibit were on hand to develop their brands as well. “This is what these shows felt like in 2005,” said Jerry Crawford, CFE, president of Jani-King International, Inc., who was attending his first franchise expo in years. “Moving the show to New York was a tremendous success,” he said while pointing at a throng of attendees to his booth.
“The IFE was a huge success for us this year,” said John Twist, vice president of franchise and business development for Batteries Plus. “We were able to connect with multiple candidates who own cell phone stores, hardware stores and restaurants all looking for the next lucrative opportunity to invest in. For most people, the show was their first exposure to our brand and concept, and the reception was extremely positive. We walked away with some solid leads that most definitely will translate into sales.”
“We had a great show and the interest in our brand in the New York City area is tremendous,” said Greg Delks, director of franchise development for Firehouse Subs. “Next year will be even better as we will have some restaurants open in the area.”
“We were concerned about the IFE; we had set our goals and expectations rather high,” said Tom Portesy, president and CEO of MFV Expositions. “A few weeks prior to the expo, our confidence soared. The reaction to the IFE coming to New York City was everything we hoped for and then some.” After the three-day expo, Portesy added, “In my 25 years of producing franchise events, regardless of success, this is the first expo where every single exhibitor was delighted with the results. It was an extraordinary weekend for franchising, the International Franchise Association and MFV Expositions.” 
Joel Goldstein is the group marketing director at MFV Expositions, the producer of leading franchise events worldwide. For more information on exhibiting at MFV Expositions’ events, visit mfvexpo.com, call
201- 881-1666 or email
exhibit@mfvexpo.com.

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