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Keeping Current With IFA’s SmartBrief

The first week of September saw summer wane, but not readers’ interest in news focused on industry leaders sharing their expansion strategies.  IFA’s SmartBrief, a three-times-a-week news bulletin, made sure of that.  These strategies included insights from Subway’s Co-Founder Fred DeLuca, CFE, on growing the business from its humble beginnings to Cinnabon Pres. Kat Cole’s three-prong plan for expansion.

Separated into such categories as franchise news, best practices, trends, news from IFA and policy & finance, readers – 28,000 plus strong – learned, for example, how IFA  and  the Professional Athlete Franchise Initiative is educating current and former professional athletes to score in the world of franchising. Timely news articles, videos, op-eds and blogs enable SmartBrief readers to find out what their colleagues are doing and saying about important issues affecting their businesses.

And when it comes to news from IFA, leading the way was the announcement that AFC CEO Cheryl Bachelder will serve as a keynote speaker for the IFA Annual Convention that is themed “Driving Growth in Challenging Times.”  The availability of a new matchmaking portal for retailers/brokers looking for space and landlords/brokers with available space listings was another popular story during the week.

If you missed all that and the policy & finance article highlighting Firehouse Subs’ plan to handle Affordable Care Act regulation, don’t worry.  Get caught up and stay current.  Visit www.franchise.org and select SmartBrief under “Resources” to sign up for this free resource today.

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