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Jersey Mike’s Celebrates Day of Giving on March 26

Jersey Mike’s is getting ready to celebrate their 4th Annual Month of Giving, the largest fundraising initiative of the year for Jersey Mike’s. During the month of March, they are partnering with more than 100 local charities.  All month long, they invite customers to come in and make a donation to that location’s designated charity partner, which might be a hospital, youth organization, food bank or other group.

The campaign culminates in the nationwide event, Jersey Mike’s “Day of Giving” on Wednesday, March 26, when 100% of the day’s sales are donated to local partner charities. Last year’s Month of Giving raised $1.7 million for 86 different charities nationwide and this year, Jersey Mike’s hopes to raise $2 million.  I asked Caroline Cancro, marketing & charitable giving coordinator, Jersey Mike’s Subs, to give us a deeper look into the program.

 

Lily Stewart, area director and franchise owner Dalton Stewart’s daughter, is selling Wipe Out Kids’ Cancer (WOKC) bracelets with Tatum Costolo, daughter of WOKC CEO Evelyn Costolo, on Jersey Mike’s “Day of Giving”. The girls raised $418 for WOKC during the lunch at Jersey Mike’s Subs, 14060 Dallas Parkway, Dallas, TX on March 27, 2013.

Lily Stewart, area director and franchise owner Dalton Stewart’s daughter, is selling Wipe Out Kids’ Cancer (WOKC) bracelets with Tatum Costolo, daughter of WOKC CEO Evelyn Costolo, on Jersey Mike’s “Day of Giving”. The girls raised $418 for WOKC during the lunch at Jersey Mike’s Subs, 14060 Dallas Parkway, Dallas, TX on March 27, 2013.

How did it get started?

A Jersey Mike’s fundraiser in the Dallas/Fort Worth area became the inspiration for our nationwide program.

Back in 2010, 11 Jersey Mike’s restaurants in the Dallas/Fort Worth area joined forces to raise money for Wipe Out Kids’ Cancer (WOKC), a local Dallas non-profit organization with the vision of a day in which all children are living cancer free.  That first year, Jersey Mike’s and its generous customers raised $50,000 for the organization.

The response was exceptional and, a year later, we took the program national.  In the first three years of the national Month of Giving program, we raised more than $3.1 million for local charities.  This year, we hope to add at least another $2 million to that total.

Bert Weiss, host of Atlanta’s popular “The Bert Show” who co-founded Bert’s Big Adventure with his wife Stacey, takes a moment to catch up with Gabriel Landis Aguirre.  Gabriel was chosen for Bert’s Big Adventure’s 2012 trip to Disney World.  (From 2013 Day of Giving)

Bert Weiss, host of Atlanta’s popular “The Bert Show” who co-founded Bert’s Big Adventure with his wife Stacey, takes a moment to catch up with Gabriel Landis Aguirre. Gabriel was chosen for Bert’s Big Adventure’s 2012 trip to Disney World. (From 2013 Day of Giving)

What type of feedback do you get from Franchisees?

“Giving…making a difference in someone’s life” has been the mission of Jersey Mike’s from the beginning and our franchisees are attracted to the brand because of that giving philosophy.  

We receive very positive feedback about Month of Giving.  Our franchisees are the ones who select their local causes and as you can imagine, they are passionate about helping these groups in their local communities.  It’s very much a local effort as typically in every market there is a key Jersey Mike’s contact that coordinates all the communication between our charity partner and the rest of the franchisees in that market area.  Each Coop gets to know its partner charity intimately and there is a real sense of ownership for the program.

Peter Cancro, Jersey Mike’s founder and CEO, with Roberta Jurney, Executive Director, Quantum House; Carl Minardo, CFRE, Treasurer Max Planck Florida Foundation and Quantum House board member; and Jersey Mike’s area director Greg McMenaman on 2013 “Day of Giving” in Jupiter, Fla.

Peter Cancro, Jersey Mike’s founder and CEO, with Roberta Jurney, Executive Director, Quantum House; Carl Minardo, CFRE, Treasurer Max Planck Florida Foundation and Quantum House board member; and Jersey Mike’s area director Greg McMenaman on 2013 “Day of Giving” in Jupiter, Fla.

Can you share a few stories?

I just heard an inspiring story from Dan Burrell, our Area Director in the Los Angeles area.  Last year, the greater L.A. market raised more than $190,000 for Talbert Family Foundation, which provides direct financial support to local families suffering from catastrophic illnesses, primarily cancer.

Dan recently spoke to a family member who told him that the financial support from Talbert, as a result of last year’s Month of Giving, allowed the family to keep their house.  The medical bills, otherwise, would have been too much for the family to continue making payments.  Motivated by stories like this, Dan and his team are hoping to raise $250,000 this year for Talbert.

There are just so many wonderful stories.  For instance, last year 13 Jersey Mike’s locations in the West Palm Beach/Fort Pierce area raised $47,000 for Quantum House, a caring and supportive home for families whose children are receiving treatment in Palm Beach County for a serious medical condition.  The charity receives no state or federal funding so the contribution from Jersey Mike’s means a lot.

Maybe our charity partner Tony Cappelli from Steven’s Hope for Children based in the Inland Empire in California says it best:  “People kept saying, ‘Jersey Mike’s is giving 100 percent?’ – no one could fathom it.  I am so blown away by the corporate culture and sense of giving.  This will make a really big impact.”

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