International Committee Chairman and Board Member Represent IFA at UAE Franchise Conference
Franchising among Emirati firms and the latest worldwide franchising standards highlight conference.
International Franchise Association International Committee Chairman and 2007-2008 IFA Chairman Mike Isakson, CFE, and current IFA board member Tabbassum Mumtaz, president and CEO of Apex Restaurants Management Inc., represented the association during the inaugural “The International Franchise Conference” Nov. 6-7 in Abu Dhabi, United Arab Emirates.
Organized by the Abu Dhabi Chamber of Commerce and Industry, the conference sought to raise awareness of franchising among Emirati firms, introduce the latest worldwide franchising standards and offer a range of franchise opportunities to assist in the development of the UAE economy.
His Excellency Mohammed Helal Al Muhairi, director general of the Abu Dhabi Chamber said, “Franchising is one of the most prominent systems, practices and mechanisms of a successful global economy in expanding businesses to new economic zones and diverse economic fields, which franchising achieves from transferring techniques, practices and capabilities in management, marketing and expertise across the globe.”
Isakson made presentations to the conference on the role of franchising in global business development and types of franchising. Mumtaz joined Isakson’s lecture on the role of franchising to share his experience as a successful franchisee. During the conference, Isakson signed a Memorandum of Understanding expressing IFA’s support of ADCCI’s efforts to develop and promote franchising in the UAE. Isakson and Mumtaz also had private meetings with Al Muhairi and members of the ADCCI board.
Josh Merin is director of international affairs for the