IFA Staff Detour Results in Unplanned Tasting Tour
What a perfect way to end a successful week and another amazing IFA convention.
By Paul Rocchio, CFE
After wrapping up the International Franchise Association’s 55th Annual Convention in Las Vegas in February, IFA Senior Vice Pres., U.S., International Development and Conferences Scott Lehr, CFE, and I had another pressing matter to attend to — checking out VOM FASS USA’s newest franchise location at the Canal Shoppes at the Venetian Hotel.
Upon entering the Venetian we wandered around the casino level looking upward at the signs for the Canal Shoppes. We spotted the sign and the escalator we needed to take and what we found at the top of the escalator made our trip well worth it!
We were met by VOM FASS USA Pres. Justin Gibson and Dir. of Franchise Dev. Jeff Young and two of their team members, along with Jamie Izaks, president of All Points Public Relations, VOM FASS USA’s PR firm. While studying abroad in Germany, Gibson was introduced to VOM FASS and found his calling. The flagship location is in Madison, Wis., and together with his father, David, they launched the concept in the United States in 2008. Gibson and his team took us on a tour and most importantly for this self-proclaimed foodie, a tasting tour.
If by now you’re wondering, VOM FASS is a premier specialty retailer of oils, vinegars, spirits, liqueurs and wine. It was all about the wow factor. Whether it was blueberry or apple balsamic vinegar or ginger sesame or porcini mushroom-infused oil, with each taste we found ourselves saying “Wow” along with other patrons. There are so many selections of spirits and wines to choose from, too. The grapefruit-infused liquor was my favorite. If I didn’t have to catch a flight, I could have easily stayed longer to taste all day. What a perfect way to end a long and successful week and another amazing IFA convention.
About VOM FASS
- Every product at VOM FASS is ready for sampling “from the cask,” the English translation of VOM FASS, with quality spirits, liqueurs and a wide variety of wines encased in tantalizing cask pyramids, glass balloons and vinegar and oil stoneware crocks.
- VOM FASS features handmade products from selected artisans who use traditional methods and follow exacting standards to produce their products. VOM FASS only sources its products from partners using natural processes, sustainable agriculture and ethical sourcing.
- There are now more than 20 U.S. locations operating and close to 300 shops worldwide.
Paul Rocchio, CFE, is senior director, development and member services of the International Franchise Association. Find him at fransocial.franchise.org.