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IFA Receives Award for Innovation in Grassroots Advocacy

The IFA app used tweets and Facebook messages posted through the app by fly-in attendees that were seen by thousands of Twitter followers and Facebook friends across the country.

The International Franchise Association received top honors from the Public Affairs Council for innovation in grassroots advocacy during the National Grassroots Conference in Key West, Fla. this past February. The Grassroots Innovation Award recognizes IFA for its use of the “Franchising Votes” mobile app during the 2012 Public Affairs Conference. The app was launched to keep IFA members connected to the information and tools they needed to support their 2012 lobby day activities, from a congressional directory, schedule of events and talking points to video, live updates and a Twitter tool.

“We are honored to receive this award that recognizes the power of grassroots within the franchising community,” said Matt Haller, IFA vice president of Public Affairs and chief of staff to IFA President and CEO Steve Caldeira, CFE. “The Franchising Votes mobile app gave IFA an additional vehicle to communicate our message to lawmakers using social media and amplified IFA’s ability to promote the economic impact of the franchising industry in every state and congressional district. The app used tweets and Facebook messages posted through the app by fly-in attendees that were seen by thousands of Twitter followers and Facebook friends across the country.”

IFA, Microsoft and Southwest Airlines won top honors during the Public Affairs Council’s National Grassroots Conference for their unique grassroots innovations.

The Public Affairs Council is the leading nonpartisan, nonpolitical association for public affairs professionals worldwide. The mobile app was developed in partnership with The Beekeeper Group, a public affairs firm based in Washington, D.C.

Last year’s award winners were the American Heart Association, Entergy Corp. and the American Motorcyclist Association.

 

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