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How November Will be Won According to Google

Voters use an average of 14.7 sources of information to help make their candidate selection.

Some of the takeaways from the infographic:

  • More than 80 percent of eligible voters are online.
  • Similarly, 83 percent of mobile phone owners are registered voters.
  • One out of every three likely voters in November say that they didn’t watch TV in the past week.
  • Voters are spending more media time on their mobile devices than newspapers and magazines combined.
  • Are you finding similar statistics in your research? How is this continued trend of multiple devices going to influence what you do as a marketer? 


Dan Gibson is senior director of marketing and digital communications for the International Franchise Association. He can be reached at 202-662-0769 or


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