Boost Revenue with Social CRM Technology
Social customer relationship management (CRM) has been a hot topic lately. But did you know that it’s also ideal for internal communication? Properly deployed, a social CRM platform can serve as a powerful tool for efficient, cost-effective and secure information sharing.
Social CRM is about creating an online community where organizations and their customers can engage in collaborative conversations and activities. It is perfect for bringing franchisees and franchisors together — any time, anywhere. It’s a simple concept, but it has a wealth of benefits.
Informed Franchisees Drive Franchisor Revenue Growth
Unlike an Intranet, social CRM is a two-way street. It’s not just another way for franchisors to send information to franchisees. Instead, social CRM allows for true interactivity: In addition to allowing franchisors to connect with their franchisees, it lets franchisees ask questions, share best practices and offer expertise on cost savings, supply chain management and more. The result is the creation of a knowledge base that gives franchisees access to the tools they need to increase productivity and profitability — benefits that trickle upward, all the way to the franchisor’s bottom line.
Imagine Being a First-Time Owner/Operator
Launching a new franchise location is an incredibly complex process. But what if your franchisor offered you 24/7 access to a dynamic, interactive knowledge base and ongoing communication with experienced peers? Your franchise would be up and running —and generating revenue — much more quickly and efficiently. That’s the power of social CRM.
Social CRM Makes it Easy to Share Business Information
Without the ability to interact with their peers, franchisees — even those with plenty of business experience — often feel that they are on their own when it comes to figuring out how to improve operations and streamline workflows. Social CRM, by contrast, makes it easy and efficient for franchisors to disseminate information widely and quickly, and for franchisees to share tried-and-true efficiency techniques and tips for getting customers in the door.
For example, it’s possible that some of your franchisees are having issues selling a particular item in their inventory. Instead of leaving them on their own to figure out a solution, you — or a franchisee – could easily inform them of a solution through social CRM. Whether it’s a crowd-sourced tip or advice from the franchisor, social CRM is the catalyst for simple information sharing — something that positively impacts everyone’s bottom line.
Cloud Technology Speeds Adoption and Guarantees Security
Social CRM is not a “social network” in the traditional sense. Instead, it is a true private community, protected by advanced security measures. That means franchisors and franchisees can be confident that business-critical information will never fall into the wrong hands.
Social CRM platforms are hosted in the cloud, allowing franchisors and franchisees to securely connect 24/7/365, on computers, tablets or smartphones. Leading social CRM providers offer their systems, such as SaaS (software-as-a-service), removing the need for franchisors to manage back-end data and applications. In addition, cloud solutions require no additional IT staff for support, maintenance or integration with franchise management system databases. There are no software updates to install. Social CRM just works — easily and securely — driving revenue growth from Day 1.
Kathy Schneider, Vice President, Franchise Division
1501 Lee Highway
Arlington, VA 22209