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FranTech Technology Toolkit

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The FranTech Toolkit is designed to help marketing, communications and information technology franchise professionals navigate the maze of digital marketing and technology solutions available to franchises today. In the following pages, we highlight eight different ways that technology is helping to improve efficiencies, and positively impact bottom lines.  This special advertising section is essential reading for your next strategy session. You can register for the next FranTech now.

 

  • Constant Contact How Kampgrounds of America Localized Their Email  Marketing Strategy Kampgrounds of America, or KOA, has been offering a unique camping experience to families across North America for the last 50 years. Since its start in 1962, KOA has grown to over 475 campgrounds and 60,000 sites in the US and Canada. “As a franchisor, our job ...
  • Skyline Cloud Services by Uni-Data Technology and Service Delivers Franchise Value and Growth High unemployment and low consumer confidence have weakened business spending, impacting even the strongest of established businesses. The 2010 Franchise Business Outlook1 forecasts “a slow recovery with marginal increases in the number of establishments, jobs and output”, and suggests that even as the economy starts to recover, franchise ...
  • UBL (Universal Business Listing) Yelp: A Focal Point for Listing Management For Franchises For service providers and popular retail categories, Yelp has proven itself to be an opportunity and a challenge. The opportunity is clear: millions of American consumers look to Yelp for recommendations from fellow consumers, and a well-reviewed business on Yelp stands a much greater chance of attracting ...
  • Process Peak SoLoMo Changes Everything. Here’s What Your Brand Must Do Now. The perfect storm of SoLoMo convergence (shorthand for social, local, mobile) is already having an undeniable impact on franchise marketing: Mobile online traffic was up 125 percent from the first half of 2012 to the first half of 20131, as consumers continue turning to their smartphones ...
  • Higher Logic Boost Revenue with Social CRM Technology Social customer relationship management (CRM) has been a hot topic lately. But did you know that it’s also ideal for internal communication? Properly deployed, a social CRM platform can serve as a powerful tool for efficient, cost-effective and secure information sharing. Social CRM is about creating an online community where organizations ...
  • LiveTechnology Advertising for Your Franchisee Just Got Easier LivePlatform is used by 821,000 businesses, 187 franchisors and 13,913 franchisees to manage the distribution and publishing of franchisee content into branded advertising, media, online and social channels. Franchisees utilize LivePlatform to create branded print coupons, mailers, email, mobile sites, newspaper ads, TV commercials, online videos, flyers, brochures and collateral; ...
  • Demandforce Online Marketing Why You Need it and How to Get The reality is that yesterday’s digital trend is today’s standard. Much like you, customers apply more online communications into their daily routine and use the Internet when searching for goods and services in their local area. Gone are the days of Yellow Pages and clipped coupons. Now ...
  • GbBIS Locate–Profile–Target–Grow Hidden Influences of Location-Based Profiling In the late 1980s, our work to design franchise territories and evaluate sites revealed hidden influences of location. While analyzing customer demographics, psychographics, marketing programs and purchase behavior yielded insight, something important seemed to be missing. Certainly everyone knows that location matters. Still, the geospatial relationships between the locations of customers, ...