FranTech Sneak Peek Podcast with Sherri Fishman
Leading up to FranTech 2014: Digital Marketing & Technology Best Practices (don’t forget to book your room by March 18 to get the special IFA room rate), Deb Evans, President Franchise Foundry and Jack Monson, VP at Engage121 and, are doing a weekly podcast with different presenters to provide a sneak peak. In this episode they are joined by Sherri Fishman, Owner and President Fishman PR. Sherri is the moderator for the April 10th FranTech panel: Success with Automated Marketing, More Than Just Technology. Her panel will cover:
- Evaluating different automated marketing platforms
- How to measure the RO of an authomated marketing campaign
- Challenges for successful marketing automation.