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Foundation Awards CFE Scholarships to Franchise Professionals

Foundation Awards
CFE Scholarships to
Franchise Professionals

New scholarship made possible by law firm Gray, Plant, Mooty.

During the International Franchise Association’s Annual Convention, the IFA Educational Foundation awarded two CFE scholarships to franchise executives who are pursuing their professional development goals through the Certified Franchise Executives program.
The foundation’s newest scholarship was established by a donation from Gray, Plant, Mooty with the specific focus on new, emerging franchisors.
The recipient of the foundation’s newest scholarship was Tra Williams, vice president of Appleton Learning Corporation. Appleton Learning is a new IFA member with one location open (as of November) and 22 locations in the pipeline. Williams joined Appleton in January 2011, having served as president of Planet Smoothie LLC from 2007-2010. Since joining Appleton Learning, he has worked to rebrand and revise all aspects of the company’s development program including concept, human resources realignment, proprietary software and Web site, and modular construction to lower capital costs.
Williams says his goal is to help other small, emerging franchisors succeed. “Once I attain my CFE, I want to lead education and discussion groups specifically designed for small and emerging concepts,” he said. “New franchisors are the future of franchising and we should do all within our power to see that they flourish.”
The Gray, Plant, Mooty Foundation grant specified that the CFE scholarship award go to franchisors that have been franchising less than five years. “New franchisors often do not have adequate resources to invest in education to make them better franchisors,” said John Fitzgerald, CFE, principal, Gray, Plant, Mooty. “We wanted to target leaders with young franchise companies,” he added.
Irl Marshall CFE Scholarship Goes to Educator
The second CFE scholarship, made possible by a grant from the late Irl Marshall, CFE, was presented to Dianna Worthington. Before joining Mr. Rooter Plumbing in 2011, Worthington had a 10-year career as a teacher and high school principal. Continuing her passion for education, she has been busy at Mr. Rooter modifying their training program, creating new classes, expanding a train-the-trainer program and coaching new franchisees.
Worthington’s goal is to combine her experience in education with new learning offerings in the franchising world to help others succeed while advancing her professional career. “The CFE scholarship will allow me to tackle new learning challenges and professional growth,” she said.
“Our Mr. Rooter team is committed to the CFE program and we are delighted that Dianna has received this scholarship,” said Jeff Moody, CFE, vice president of operation, Mr. Rooter Corp. “We believe Dianna’s enrollment in the CFE program will pay strong dividends to our franchisees, our brand and the IFA,” he added.
The Irl Marshall CFE scholarship program was created to encourage and support outstanding candidates who are enrolled in the CFE professional development program. The award provides a financial stipend of $2,500 to be applied toward tuition for educational programs recognized for CFE credits. The program was established in 2000 by a grant from the late Irl Marshall, CFE, a former chairman and CEO of Duraclean International. Marshall was a member of the board of trustees of the IFA Educational Foundation and later an honorary member until his death in 2007.
To learn more about IFA Educational Foundation programs, visit the IFA Web site at 

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