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Cities: Challenges and Opportunities For Franchising

On Feb. 4, Home Instead Senior Care hosted its “Legislative Day” in Lincoln, Neb. Nine Home Instead franchisees traveled from across the state to meet with lawmakers not only to explain how their businesses operate, but also to discuss legislative issues important to them.

The franchisees were joined in their efforts by Home Instead Senior Care Co-Founder Lori Hogan, CEO Ron Baumgart and Director of Government Affairs Phyllis Hegstrom. Also in attendance were Partner Hal Daub and Of Counsel Ron Sedlacek from the law firm Husch Blackwell, Home Instead’s Nebraska counsel, and the author.

A highlight of the Legislative Day was the company’s honoring Nebraska State Sen. Tom Hansen with the Senior Advocate Award. This Home Instead award was introduced for the first time in 2012 to those elected officials who champion issues pertaining to seniors or the homecare industry.

“I applaud everyone at Home Instead for taking the time and effort to reach out to their legislators,” said Judith Thorman, International Franchise Association senior vice president for government relations & public policy. “It demonstrates the strength of the industry when its franchisors and franchisees can work so closely together. I hope other IFA members will use Home Instead’s Legislative Day as a model.”

“The thing we heard over and over again is that franchisees are the most effective spokespeople for the franchising industry,” said Home Instead Senior Care’s Hegstrom. “No one knows their businesses better than they do, and they vote. They are lobbying powerhouses. We are thrilled with how well we have been able to integrate Home Instead owners into IFA’s grassroots advocacy programs. We look forward to duplicating our success in Nebraska in other state capitols.”

Founded in 1994, the Home Instead Senior Care franchise network has more than 900 franchises in the United States, Canada, Japan, Portugal, Australia, Ireland, the United Kingdom, New Zealand, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy and Puerto Rico. The network employs nearly 65,000 trained caregivers, who provide millions of hours of elder care services annually.

Dean Heyl is director of state government relations, public policy & tax counsel for the International Franchise Association. He can be reached at 202-662-0792 or


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