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Category Archives: Technology

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Why Franchisors Need to be Concerned about Hacking

Data security breaches and FTC enforcement powers could ignite a “giant cauldron of litigation.” By Peter R. Taffae   Many franchisors still believe that only Fortune 500 companies are susceptible to  cyber hacking, even though the National Cyber Security Alliance reported 20 percent of companies

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The Resurgence of Live Events Using Data

One company received more than 17 million investors to attend hyper-local events; why is this critical for franchise development? By Jorge Villar   There is nothing more powerful, as a franchise development professional, than to be face-to-face with motivated prospects who have shown interest in