Great opportunity awaits franchises that engage customers with mobile apps. But the path to success demands careful planning and testing. By Richard S. Weissman Customer loyalty is a fickle friend, and the thought process of “what have you done for me lately, what are
Franchises must prepare for digital crises to protect not only customers but their most valuable asset, the brand. By Michael Fox When Information Security magazine dubbed 2014 “The Year of the Data Breach,” the grand total of people surprised by this “award” was: zero.
Few business solutions can have as immediate an impact as the use of LED lighting that is customizable, saves money and reduces a company’s environmental footprint. By Marcel Fairbairn As franchisors look to save money, many are finding some new spins on the 140
Data security breaches and FTC enforcement powers could ignite a “giant cauldron of litigation.” By Peter R. Taffae Many franchisors still believe that only Fortune 500 companies are susceptible to cyber hacking, even though the National Cyber Security Alliance reported 20 percent of companies
Ignoring cyber-security risks and avoiding protective steps could put your franchise system in peril. By Bruce Schaeffer and Henry Chan In May 2014, a former multiple-unit Subway franchisee pleaded guilty to a scheme involving gift cards and tampering with Subway’s computerized cash registers. Shahin
One company received more than 17 million investors to attend hyper-local events; why is this critical for franchise development? By Jorge Villar There is nothing more powerful, as a franchise development professional, than to be face-to-face with motivated prospects who have shown interest in
The more appropriate any conversation can be between a company and its prospects, the more likely those prospects are to become customers. By Chris Marentis Franchise businesses have unique advantages and challenges when it comes to marketing themselves in the local arena.On the other
To compete in today’s digital world, franchises must invest in a foundation rooted in an organic online presence that is accelerated by mobile and social platforms. By Jeremy LaDuque, CFE The Situation Many franchises are struggling to find cost‐effective methods of improving their return