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Category Archives: social media

local-mobile-growth

Taking Advantage of Growth in Local Mobile Advertising

Mobile advertising, unlike any traditional form of advertising, allows each view and interaction to be tracked, reported and optimized at the local level. In 1965, Moore’s Law predicted that the power of computers would double every two years (exponential growth). Local mobile advertising is experiencing

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Social Networking Tools and Processes

Not only is the media shrinking, but the trust of your audience is as well. Being social can be time consuming unless you employ tools that make the process more efficient.  Many tools are available.  It is through reading a multitude of articles and blogs,

are-you-caught

Are You Caught in a Media Paradigm?

Not only is the media shrinking, but the trust of your audience is as well. In 1991, a franchisor feature story with a fabulous photo appeared in both Entrepreneur and Inc. magazine in the same month. Two months later a different story about the same