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Category Archives: September 2014

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Franchisee Engagement And Support: The Keys to Success

The industry is just beginning to truly understand their significance. By Jack Pearce, CFE   What is Trending? During the International Franchise Association’s recent annual convention in New Orleans, there were four key “takeaways” identified by the attendees: franchisee engagement, franchise support, social media and

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Due Diligence: Not as Easy as 1, 2, 3

Due diligence calls for serious attention to concept economics, leadership, product offering and the franchise disclosure document. By John C. Draper II   Here are some first steps I’ve used in developing my businesses that will help experienced franchisees and multi-unit franchisees to choose the best