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Category Archives: Multi-Unit Franchise Innovators

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Multi-Unit Marketing: Message and Measurement

Getting the message right and measuring your activities can help you get the most from your marketing spend. Franchisees become multi-unit owners in multiple ways. In some cases, franchisors require a franchisee to start with multiple locations, while in others, franchisees start their business with

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Multi-Unit Growth Into the Next Generation

Consider these tips for growing your business and ensuring decades of success.  Growing and maintaining a successful business operation comes with challenges of all shapes and sizes, but when you begin to consider multi-unit growth and then throw family dynamics into the mix, things are