Looking to increase the quality of franchise leads and close deals faster? Then be sure to include a content marketing strategy in your overall marketing mix. By Rachael Wachstein It’s no secret that franchisors like to target the same groups of people for franchise
Big changes are coming for mobile users as Google prepares to unveil new algorithm. Take stock of your website and be prepared. By Chris Marentis Want to get the most out of your website? All businesses should put special emphasis on overall user experience
Franchisees should have a sound understanding of their financial positions and match funding with long-term plans. By Shawn Dan, CFE When someone buys a franchise for its proven brand value, business format and operational expertise, a marketing automation platform is often part of the
To achieve efficiency in marketing, franchisors must overcome the communication, data and decision gaps between them and their franchisees. By Corey O’Donnell Marketing is a challenge for any business, large or small, especially in today’s complicated digital world, which presents dozens of new marketing
The “Digital Natives” are coming! No, wait! They’re already here – 75 million of them! By Brian Iredell Purchasing power among millennials is on the rise. According to the U.S Census Bureau, 74.3 million Americans age 18-34 currently account for 23.5 percent of the
Help spark the “I have to be there” kind of demand for your grand opening and year-round. By Tracey Bowyer Every day, a new franchise location pops up in the neighborhood — be it for McDonald’s, The UPS Store, H&R Block or Subway.
Understanding the basics of brand storytelling is essential — if you want your business to live happily ever after. By Jeff Oddo There’s nothing better than a great story. The reason is simple. Great stories make people feel something, and those emotions create
By Bill Ganon Effective marketing reaches current and future customers at times and places they are most likely to be receptive to compelling messages. Though some still consider mobile advertising an option or “add-on” as part of their marketing plan, smart marketers realize