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Category Archives: Marketing

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Making the Most of Marketing Technology

Franchisees should have a sound understanding of their financial positions and match funding with long-term plans. By Shawn Dan, CFE   When someone buys a franchise for its proven brand value, business format and operational expertise, a marketing automation platform is often part of the

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BRIDGING THE “SPACE BETWEEN” FRANCHISEE AND FRANCHISOR

To achieve efficiency in marketing, franchisors must overcome the communication, data and decision gaps between them and their franchisees. By Corey O’Donnell   Marketing is a challenge for any business, large or small, especially in today’s complicated digital world, which presents dozens of new marketing

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Reaching the Millennial Generation

The “Digital Natives” are coming! No, wait! They’re already here – 75 million of them! By Brian Iredell   Purchasing power among millennials is on the rise. According to the U.S Census Bureau, 74.3 million Americans age 18-34 currently account for 23.5 percent of the