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Category Archives: July 2012

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Trade Show Participation Drivers and Changes

Why should your company participate in a franchise trade? Why not?It’s a great place to meet people and introduce your brand to a new market. Minuteman Press has been franchising for 37 years and has become one of the largest printing and graphics franchises in

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Multi-Channel Venue Management: A Primer

The reality is that consumers have changed the way they seek out information and make purchase decisions. Given the non-linear path to purchase brought on by the rapid adoption of technology, it’s more important than ever for multi-channel merchants to be firing on all cylinders.

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Franchising in India

In the past two decades, India has witnessed a sea change in its foreign investment. Globalization, liberalization and growing brand awareness have resulted in India becoming one of the largest and fastest emerging markets. Being geographically vast and culturally diverse, India offers the most favorable