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Category Archives: January 2014

Retired Marine and Paralympian Rob Jones approaches finish line at the Mclean 5K Wounded Warrior Race. Courtesy of Alexander Borisov/Red Door Photography

VetFran Helps Veterans, Military Spouses and Wounded Warriors Explore Franchise Entrepreneurship, Employment Opportunities

VetFran program celebrates momentous accomplishments. Veterans Day marked a profound time of reflection for the International Franchise Association’s VetFran program. In November 2011, IFA launched the Operation Enduring Opportunity campaign in partnership with the White House Joining Forces Initiative with the goal of hiring and


Building the Brand with Conversion Franchising

A smooth rebranding process can create significant benefits. It’s a familiar sight across the country – the mom-and-pop convenience store or gas station that converts into a branded operation, such as a 7-Eleven or the tax preparation business on the corner that becomes a Liberty