Browse By

Category Archives: August 2014


The Psychology of Healthy Franchise Relations

These seven evidence-based principles, if properly understood and implemented, will definitely create a positive foundation for creating healthier, more productive franchise relations. By Greg Nathan, CFE   The franchise relationship has several facets. A useful analogy is the three-legged stool. The first leg is the


Finding and Using Mobile Apps During Your Convention

Careful pre-planning reaps numerous benefits. By Andrew Abrams   It’s time for your convention. Encourage everyone attending to download your convention application so they know what’s going on, where events are occurring, who else is attending, who’s speaking and who’s exhibiting. This app isn’t just


Adding Vitality to Your Meeting’s Agenda

Attendees are again expecting an experience with their conferences beyond just content dissemination.  By David Gabri   There’s  a welcome return to the “business of doing business” with the improving economy, indications are that the demand for face-to-face meetings will continue to grow in from


IFA Board Tackles Tough Issues

Funding for key initiatives was approved by directors. By Alisa Harrison The International Franchise Association’s board of directors’ summer meeting June 8-10 focused on critical issues facing the franchise industry and took bold steps to ensure that the association is well positioned to face them.