These seven evidence-based principles, if properly understood and implemented, will definitely create a positive foundation for creating healthier, more productive franchise relations. By Greg Nathan, CFE The franchise relationship has several facets. A useful analogy is the three-legged stool. The first leg is the
An understanding of these “sins” will allow franchisors to spot them as they arise. By Michaelle Baumert The tendency of many franchisors, particularly new ones, is to jump in and assist their franchisees with their day-to-day human resources issues. Of course, this tendency carries
Careful pre-planning reaps numerous benefits. By Andrew Abrams It’s time for your convention. Encourage everyone attending to download your convention application so they know what’s going on, where events are occurring, who else is attending, who’s speaking and who’s exhibiting. This app isn’t just
The keys to great franchisee engagement are clear — address their questions, provide ample opportunity for significant peertopeer discussions, as well as access to system management. By Cynthia Gartman, CFE Keeping attendees engaged during any conference function is a constant challenge, just ask any
Attendees are again expecting an experience with their conferences beyond just content dissemination. By David Gabri There’s a welcome return to the “business of doing business” with the improving economy, indications are that the demand for face-to-face meetings will continue to grow in from
The IFE offers an ideal environment for eager prospects to get in at the ground level with highly reputable franchise concepts. By Sonia Perrone More than 19,000 attendees from the United States and more than 90 countries attended the 2014 International Franchise Expo in New
Social selling begins and ends with listening. By Nicole Hudson As technology has advanced, social media has become a mainstream form of communication and education. Industry data has shown that more than 82 percent of the world’s online population is reached through social networking sites
Funding for key initiatives was approved by directors. By Alisa Harrison The International Franchise Association’s board of directors’ summer meeting June 8-10 focused on critical issues facing the franchise industry and took bold steps to ensure that the association is well positioned to face them.