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Category Archives: April 2014


What Brings a Franchisor Back to IFA’s Franchise Expos?

Franchise expos are a powerful resource for launching a new franchise concept, making it one of the industry’s hottest concepts. The International Franchise Association sponsors three franchise trade shows each year. Franchise Expo South Houston in February; International Franchise Expo, New York in June; and


Social Networking Tools and Processes

Not only is the media shrinking, but the trust of your audience is as well. Being social can be time consuming unless you employ tools that make the process more efficient.  Many tools are available.  It is through reading a multitude of articles and blogs,


People & News Briefs

People Capriotti’s Sandwich Shop named Quentin Wilson director of marketing. Certified Restoration Drycleaning Network appointed Matthew Weaver vice president of sales. Clarity Voice promoted Heather Conley-Spangler to vice president of franchise accounts. The Dwyer Group’s executive promotions include Dina Dwyer-Owens, CFE, chairwoman and CEO, who


Achieving Franchisee “Buy in” to Your Systems

Achieving “buy in” means that a seamless synergy has been created between the push and pull of franchising. Franchising is a business of pushing and pulling forces between franchisors and franchisees. On one hand, franchisees invest in the business for a variety of reasons, but


When Good Things Turn Bad

International agreements are not insulated from break-ups. They also offer unique challenges, including varied cultures and legal systems. As with most marriages, the parties to an international franchise transaction enter into arrangements with the best intentions to stay together until “death do they part,” but