Back From the Brink: Bennigan’s CEO Honors Team in New Book
Bennigan’s President and CEO Paul Mangiamele’s new book, “Bennigan’s Return to Relevance…Bleeding Green 25/8” honors the tenacious family of franchisees, supplier partners and corporate support team members whose dedication and determination restored the brand to relevance and started a casual-dining revolution. The book defines the scale and scope of bringing a Chapter 7 brand back from the brink.
Proceeds from the publication will benefit IFA’s Operation Enduring Opportunity, a campaign to hire and recruit 75,000 military members and 5,000 wounded warriors by the end of 2014. Bennigan’s also supports this cause by waiving its franchise fee for all qualified and honorably discharged veterans.
Detailing how an extensive review brought about a new prototype and design options, the story offers insights into how the company created new menus, bar experience and marketing initiatives, and returned to the marketplace to grow the brand domestically and internationally.
Thirteen new restaurants have opened, bringing total units to nearly 100. And agreements have been signed to develop more than 30 to 40 new restaurants in the next few years in Arkansas, Florida, Maryland, Michigan, Minnesota, New Jersey, New York, Tennessee, Texas and Virginia. International openings are slated for the United Arab Emirates, Cyprus, Korea and Mexico.
The book can be purchased at Amazon.com in either a paperback or Kindle versions.