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All posts by Franchising World


FranPAC Report Card

FranPAC’s current financial support of federal candidates as of early April is reflected in the following “report card.” 2013-2014 Cycle Expenditures: $660,974.56 Republicans: $518,200 Democrats: $127,774.56 Other: $15,000 U.S. Senate: Alexander, Lamar (R-TN) $5,000 Begich, Mark (D-AK) $2,500 Blumenthal, Richard (D-CT) $1,000 Capito, Shelley Moore


Taking Advantage of Growth in Local Mobile Advertising

Mobile advertising, unlike any traditional form of advertising, allows each view and interaction to be tracked, reported and optimized at the local level. In 1965, Moore’s Law predicted that the power of computers would double every two years (exponential growth). Local mobile advertising is experiencing


Leveraging Innovative Partnerships

One idea can easily spark another which may become the difference between your concept and competitors.  As CEO of a fairly young franchise, my No. 1 priority is to expand and achieve widespread brand awareness. There are several strategies business leaders can choose to implement