Breaking Through the Clutter: How to Get Your Customers From Where They Are to Where You’d Like Them There’s a lot of competition out there. As the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new
IFA and its members make an impact on California lawmakers. On March 4, the International Franchise Association brought together more than 25 member-franchisors and franchisees for its second annual California Franchising Day at the state capitol in Sacramento. The wide array of brands and industries
If passed in its present form, virtually all noncompete provisions in franchise agreements with franchisees located in Massachusetts could be rendered null and void. On April 10, 2014, Massachusetts Gov. Deval Patrick proposed legislation titled “An Act to Promote Growth,” introduced as House Bill 4045.
More than 19,000 attendees expected at the Javits Center, June 19-21. The International Franchise Expo attracts thousands of people each year from around the globe to meet face-to-face with brand representatives from more than 450 franchise businesses. The 2014 show will take place at the
FranPAC’s current financial support of federal candidates as of early April is reflected in the following “report card.” 2013-2014 Cycle Expenditures: $660,974.56 Republicans: $518,200 Democrats: $127,774.56 Other: $15,000 U.S. Senate: Alexander, Lamar (R-TN) $5,000 Begich, Mark (D-AK) $2,500 Blumenthal, Richard (D-CT) $1,000 Capito, Shelley Moore
As a small business in a community, it is important to treat your customers as neighbors. Once a customer walks through the door to your franchise, how you choose to respond can have long-lasting effects on your business. Cultivating trust is vital to building a
Mobile advertising, unlike any traditional form of advertising, allows each view and interaction to be tracked, reported and optimized at the local level. In 1965, Moore’s Law predicted that the power of computers would double every two years (exponential growth). Local mobile advertising is experiencing
One idea can easily spark another which may become the difference between your concept and competitors. As CEO of a fairly young franchise, my No. 1 priority is to expand and achieve widespread brand awareness. There are several strategies business leaders can choose to implement