Great opportunity awaits franchises that engage customers with mobile apps. But the path to success demands careful planning and testing. By Richard S. Weissman Customer loyalty is a fickle friend, and the thought process of “what have you done for me lately, what are
Looking to increase the quality of franchise leads and close deals faster? Then be sure to include a content marketing strategy in your overall marketing mix. By Rachael Wachstein It’s no secret that franchisors like to target the same groups of people for franchise
The steps to avoid Fair Credit Reporting Act claims are relatively simple. But the cost of failing to follow them can be substantial. By Elizabeth Torphy-Donzella and Teresa D. Teare The Fair Credit Reporting Act, from the employer’s perspective, is all about process. Whenever
Big changes are coming for mobile users as Google prepares to unveil new algorithm. Take stock of your website and be prepared. By Chris Marentis Want to get the most out of your website? All businesses should put special emphasis on overall user experience
Take control of the currency risks associated with growing your franchise across borders. By Matthew Lewis You have worked hard to build the brand of your franchise and have reached the point where your business has expanded beyond U.S. borders to go global. You
Popular IFA Educational Foundation pilot program to inspire young entrepreneurs to franchise future gains place on annual convention schedule. By Jennifer Kushell During the International Franchise Association’s annual convention this year, there was a palpable buzz in the air. Fresh faces wandered the halls,
Franchise restaurant chains are racing to develop business in this Southeast Asian nation as its national wealth increases and some nations begin dropping economic sanctions. By Albert Kong, CFE Having been to Myanmar three times over the last three years, and having met with
Franchises must prepare for digital crises to protect not only customers but their most valuable asset, the brand. By Michael Fox When Information Security magazine dubbed 2014 “The Year of the Data Breach,” the grand total of people surprised by this “award” was: zero.