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Daily Archives: April 20, 2015


Multiplying a Positive Trade Show Experience

Make the most of your trade show experience by determining your objectives, marketing to candidates in advance, engaging and interacting with prospects and always following-up. By Alicia Linden       Participating in industry trade shows is a large investment of time and resources so


Franchising Gives Back Seeks Award Nominees, Partners

IFA members are invited to nominate their charitable initiatives and community support for the first Franchising Gives Back Annual Awards Program. By John Reynolds, CFE     During the International Franchise Association’s Annual Convention, after months of planning and preparation, the IFA Educational Foundation unveiled


Why “Wai,” McDonald’s?

If you do your research, your franchise can avoid most faux pas. By Terri Morrison     Before you greet clients in Copenhagen, Cairo or Chiang Mai, consider which behaviors can be construed as rude or even illegal.  Your goal is to establish rapport and