Understanding the basics of brand storytelling is essential — if you want your business to live happily ever after. By Jeff Oddo There’s nothing better than a great story. The reason is simple. Great stories make people feel something, and those emotions create
As the world has changed, the job of a multi-unit manager has changed with it. By Robert Branca, Jr. The franchising space today is becoming increasingly dominated by multi-unit franchisees, and this created the obvious need to establish the position of multi-unit manager
Building a stifling corporate structure isn’t always the best way to run your business. By Terry Powell, CFE At the heart of any franchise brand is an entrepreneur who followed his gut and turned his passion into a lucrative business. Throughout its growth, it
When do you start thinking about taxes? Be honest. By John Hewitt If you’re like many small-business owners, you put taxes out of your mind until tax time. That’s simply too late. Once the calender year comes to an end, many options to materially
Make sure brokers are informed, nurtured and consistently marketed to with honest, accurate information that will help them sell your concept. By Lenny Verkhoglaz A question that heads of development and franchisors routinely ask themselves is, “Am I doing all that I can do to
The bridge built by franchising is a true two-way street paved with promise. By Ferenz Feher, CFE Almost a decade ago, we realized that there was a great opportunity to construct a bridge connecting Mexico to the United States. The building blocks were U.S.
New York S.B. 152 represents one of the latest attempts by labor and others to dismantle the franchise model through legislation. By Dean A. Heyl, CFE, and Jeff Hanscom Once again, the New York Senate is considering an ill-advised piece of legislation that
The NLRB’s attempts to artificially promote unions at the expense of franchisees criticized during U.S. Senate committee hearing. By Michael Layman Two local franchise business owners urged Congress to address regulatory overreach by the National Labor Relations Board during a Feb. 5 hearing