What would you ask potential franchisees to motivate them to join your brand? By Jeff Bevis, CFE It has been said that 40 is the new 30, but many are finding that 60 is the new 50 as people retire or are downsized
Successful franchise brands are built over time by consistently setting and meeting customer expectations of the brand experience. By Steve Friedman Today’s customers have access to greater amounts of information faster than ever. With pervasive social sharing and smartphones, brand managers are met with
Change isn’t just good — it’s a must. By Lee Knowlton A system-wide rebranding can seem like a daunting task, but smart franchises will see it as an opportunity to not only elevate brand awareness, but also highlight aspects of their brand consumers may
An effective performance management system not only can help employees succeed, but can also benefit the performance of the business. By Michael Pires Like every small-business owner, franchisors and franchisees have to balance the demands of the day-to-day operations while also planning ahead for
Mexico is the fifth largest franchise market in the world. By Josh Merin, CFE While the leaves were changing colors in the United States, another International Franchise Association Franchise Trade Mission headed south to Mexico. U.S. franchise brands, including Boston’s Restaurant and Sports Bar,
Although the results of this year’s election were certainly favorable for the franchise industry, there is still progress to be made. By Dean Heyl, CFE After a fiercely-contested campaign season, pro-business candidates won a string of high-profile victories in state and federal elections
More than 45 sessions are scheduled, ranging from such topics as franchise development, finance, marketing and technology. By Laura Fenwick It’s the International Franchise Association’s 55th Annual Convention. You’ve attended before and are wondering, “What’s different?” Simply put, you’re different! How many challenges
While there are challenges with the ACA and related mandates, none of them are insurmountable. By Andria Herr and Joe Mowery Since the passage of the Affordable Care Act in 2010, it has become apparent that the new legislation presents particular challenges for franchises.