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Monthly Archives: November 2014

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Maximizing Success at IFA Trade Shows

First-time and established franchisors can benefit from trade show experiences. By Marty Welch         International Franchise Association-sponsored expositions are an opportunity for franchisors to build brand recognition and establish credibility.  If many new franchise operations are drawn to these events to introduce

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The Core-Four Lease Negotiation Process

Keys to reducing start-up costs, preserving working capital and protecting franchisee profitability. By Scott J. Simcik     You’ve heard the old phrase “location, location, location.” The real truth is “location, condition and cost.” Location affects the visibility, customer traffic and gross revenue. The condition

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How to Make “Big Data” Work For You

Franchisors who understand “Big Data” and how to leverage it will be able to identify actionable insights. By Corey O’Donnell       Using data to determine the best way forward is the difference between making a well-informed decision and taking a leap of faith.