Demonstrating your value to a community by discussing industry-specific topics provides potential customers a sense of security when they seek out your business or products. By Roger Murphy Despite the shelves of how-to books released each year and the business coaches lining up to offer
First-time and established franchisors can benefit from trade show experiences. By Marty Welch International Franchise Association-sponsored expositions are an opportunity for franchisors to build brand recognition and establish credibility. If many new franchise operations are drawn to these events to introduce
Lessons learned and a list of projects can help you build a new franchise brand. By James Thomson The Internet has transformed the franchise sales process forever. There is much information available that aspiring franchise owners now have at their fingertips. News articles,
Keys to reducing start-up costs, preserving working capital and protecting franchisee profitability. By Scott J. Simcik You’ve heard the old phrase “location, location, location.” The real truth is “location, condition and cost.” Location affects the visibility, customer traffic and gross revenue. The condition
Franchisors who understand “Big Data” and how to leverage it will be able to identify actionable insights. By Corey O’Donnell Using data to determine the best way forward is the difference between making a well-informed decision and taking a leap of faith.
Privacy, Data, Security and A Reinvigorated India — An Excellent Opportunity for Franchise Investment
India has seen massive growth and has emerged as one of the most important markets for foreign investors. By Patrick Hayden During the recent election, Modi and the BJP ran on a platform of economic reform, improved infrastructure and anti-corruption. The BJP faced
Company growth comes through quality franchisees executing the brand’s vision. By Chris Goethe From inquiry through signing day, establishing an effective communication process is vital to building a strong relationship with your future franchisees and ensuring success for your business. When you hear