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Monthly Archives: August 2014

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IFA Board Tackles Tough Issues

Funding for key initiatives was approved by directors. By Alisa Harrison The International Franchise Association’s board of directors’ summer meeting June 8-10 focused on critical issues facing the franchise industry and took bold steps to ensure that the association is well positioned to face them.

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Expanding Into India and Mexico

The journey may be discouraging and frustrating at times, but persevere and your brand will soon surround the globe. By Dori Roberts Engineering For Kids has been and continues to be a journey filled with many lessons. Some lessons I learned the hard way, and

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Avoid Disaster Overseas With a Few Simple Steps

Too many franchise companies ignore hidden risks when traveling abroad  By Jeannie Hylant and Tammy Green American franchise companies are increasingly looking abroad to grow their businesses as technological advances continue to enhance logistics and communications. There has never been a greater time to expand

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Adding the “U” in the IFA Annual Convention

Join us to connect, innovate and evolve!  By Melanie Bergeron, CFE  With 54 conventions under its belt, and the 2014 convention in New Orleans rated as the best attended non-Las Vegas event — 3,500 participants! — the 2015 International Franchise Association is under pressure to

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Franchising is Under Attack

Sources point to a spread in legislation similar to that of the recent Seattle minimum wage ordinance, which unfairly and discriminately defines franchises as large employers under minimum wage ordinances.  By Dean A. Heyl, CFE Franchising has gained a great deal of attention in the

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People and News Briefs

The Alamo Drafthouse added Christian Parkes as chief brand officer. Bottle & Bottega CEO and co-owner Nancy Bigley, CFE, was recently appointed vice president of the IFA Women’s Franchise Committee where she’ll chair the Leadership Conference Planning Task Force that focuses on tools and best

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How to Get the Most Out of Your Local Marketing Budget

For many franchisees, the prospect of putting together a local marketing campaign can be daunting.  By William Rodriquez, CFE New business owners may find themselves so caught up in hiring staff, obtaining necessary permits, purchasing inventory, finishing location build-out and ticking off all the boxes