The IFE offers an ideal environment for eager prospects to get in at the ground level with highly reputable franchise concepts. By Sonia Perrone More than 19,000 attendees from the United States and more than 90 countries attended the 2014 International Franchise Expo in New
Social selling begins and ends with listening. By Nicole Hudson As technology has advanced, social media has become a mainstream form of communication and education. Industry data has shown that more than 82 percent of the world’s online population is reached through social networking sites
To align your brand with veterans for the long term, you must make a cultural shift to become a veteran-committed company. By Bryon Stephens The United States military has 1.4 million active duty servicemen and women and approximately 850,000 reserve personnel. As millions of veterans
Funding for key initiatives was approved by directors. By Alisa Harrison The International Franchise Association’s board of directors’ summer meeting June 8-10 focused on critical issues facing the franchise industry and took bold steps to ensure that the association is well positioned to face them.
The journey may be discouraging and frustrating at times, but persevere and your brand will soon surround the globe. By Dori Roberts Engineering For Kids has been and continues to be a journey filled with many lessons. Some lessons I learned the hard way, and
Too many franchise companies ignore hidden risks when traveling abroad By Jeannie Hylant and Tammy Green American franchise companies are increasingly looking abroad to grow their businesses as technological advances continue to enhance logistics and communications. There has never been a greater time to expand
Join us to connect, innovate and evolve! By Melanie Bergeron, CFE With 54 conventions under its belt, and the 2014 convention in New Orleans rated as the best attended non-Las Vegas event — 3,500 participants! — the 2015 International Franchise Association is under pressure to
Sources point to a spread in legislation similar to that of the recent Seattle minimum wage ordinance, which unfairly and discriminately defines franchises as large employers under minimum wage ordinances. By Dean A. Heyl, CFE Franchising has gained a great deal of attention in the