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The Resurgence of Live Events Using Data

One company received more than 17 million investors to attend hyper-local events; why is this critical for franchise development? By Jorge Villar     There is nothing more powerful, as a franchise development professional, than to be face-to-face with motivated prospects who have shown interest

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Diversity Your Client Base

Having a variety of clients who need more than one service will definitely help with the longevity of any business. By Jeff Huguet   In business, entrepreneurs are often taught to find their “ideal customer” and target them to start building a client base. There’s