One company received more than 17 million investors to attend hyper-local events; why is this critical for franchise development? By Jorge Villar There is nothing more powerful, as a franchise development professional, than to be face-to-face with motivated prospects who have shown interest
With the structure of franchising under fire from the NLRB, now more than ever it is important for franchisors to make sure their systems are air tight and that they are prepared for the final ruling, one way or the other. Even though the ruling
Learn the answers to some common questions about independent contractors. By Michael Pires Some employers want to use independent contractors thinking that they provide flexibility to businesses to meet demands and respond to changing market conditions. The problem is, very few arrangements may
Why trade shows are a must among growing franchise brands. By Sonia Perrone The International Franchise Expo is a launching pad for many new and successful franchisors. The show, which is sponsored by the International Franchise Association, stands out as a global event
Visual content is shared more often than text-based content, prompting more engagement from your franchise’s followers and fans. By Bernard Perrine Using visuals to communicate is as old as painting pictures on the walls in caves. In today’s modern social media environment, pictures,
The goal is not just to expand globally, but to expand in a disciplined way that places your business in those markets where it is most likely to be successful. By Yoshino Nakajima So, you are ready to take your business global. Congratulations!
Having a variety of clients who need more than one service will definitely help with the longevity of any business. By Jeff Huguet In business, entrepreneurs are often taught to find their “ideal customer” and target them to start building a client base. There’s
Elected officials must continue to hear from franchise small-business owners about the challenges they face. By Riley Titus On March 11, the International Franchise Association brought together more than 20 members for its third annual California Franchising Day at the state capitol in Sacramento. The